Your startup idea, built.

Build something people believe in. We find the story behind your idea and back it with the design, data and engineering that win over customers, partners and investors.

One team, start to finish. You always know who is thinking, who is designing, who is building, and who answers.

02Shipped work

Work that went live.

Selected work from the studio and from the team's past consultancy roles.

03How we work

We guide you through every step in plain language, so you never have to know where to start. You always know what's happening and what comes next.

From idea to live

Four steps, one team, and you in the loop the whole way.

  1. 01Discover
  2. 02Shape
  3. 03Test
  4. 04Build

  1. 01

    Immersion

    Discover

    We start with you and your idea: who it's for, what's already out there, and what makes yours different. No jargon, just good questions.

    Brief · Workshops · Research

  2. 02

    Direction

    Shape

    We turn the idea into something you can show: a name and a brand, a clear story, a pitch deck and a website that make you look ready from day one.

    Brand · Pitch deck · Website

  3. 03

    Validation

    Test

    We build a clickable prototype and put it in front of real people, so you find out what works before you commit to the full build.

    Prototype · User testing · Data

  4. 04

    Production

    Build

    We design and build the real product and launch it, then keep learning from your users to make every release better.

    UX and UI · Engineering · Launch

What we do

  1. 01

    Funds ready

    Give your idea a name, a look and a story, so you can start talking to customers, partners or investors with confidence.

    Includes

    • Business and user discovery
    • Brand identity (logo, colours, typography)
    • Pitch deck
    • Marketing or presentation website
    • Business cards, email signature, templates
    • Marketing materials

  2. 02

    Proof of concept

    See your idea working as a prototype and test it with real people, before you commit to the full build.

    How it works

    Everything in Funds ready, plus

    • Low-fidelity wireframes and high-fidelity designs
    • High-fidelity prototype (clickable or coded)
    • Inclusive co-design and testing
    • Usability and market validation
    • Product strategy refinement

  3. 03

    MVP launch

    Launch the first real version of your product, focused on what matters most, built fast and tested with real users.

    How it works

    Everything in Proof of concept, plus

    • MVP design and build (no-code, low-code or hybrid)
    • User-centred testing
    • Analytics setup
    • Early marketing support
    • Accessibility
    • Agile development

  4. 04

    Full scale product

    Grow what you've launched, with new features, solid tech and real user feedback guiding every step.

    How it works

    Everything in MVP launch, plus

    • Ongoing user and business discovery
    • Continuous improvement cycles
    • Advanced analytics and testing
    • Full-scale development and optimisation
    • Design system and brand guidelines
    • Feature expansion and growth support
Book a call

Not sure which one? Tell us where you are

04Feedback from our partners

They brought a highly structured, top-down approach with strong design leadership. The process was methodical and iterative, with clear options and a real focus on what mattered most. Delivery was fast, reliable, and consistently aligned with best practice, while maintaining a high level of professionalism and collaboration throughout.

George SFounder and Managing Partner, Silicon Century Capital. Ex Bain, NvidiaLunation, highly complex transformation web app

01/05

Keep scrolling for the next voice

04Feedback from our partners

  • They brought a highly structured, top-down approach with strong design leadership. The process was methodical and iterative, with clear options and a real focus on what mattered most. Delivery was fast, reliable, and consistently aligned with best practice, while maintaining a high level of professionalism and collaboration throughout.

    Portrait of George S George SFounder and Managing Partner, Silicon Century Capital. Ex Bain, NvidiaLunation, highly complex transformation web app

  • Interaktory's design process was thoughtful, thorough, and purpose-driven. Every decision had a clear reason behind it, and the discovery phase helped me gain deeper insight into my own business. The end result was a successful website that strengthened user trust and delivered a clear, confident visual presence. I loved working with Interaktory and I highly recommend them.

    Portrait of Sanziana F Sanziana FFounder and CEO, PapcupPapcup website

  • Dan helped me bring the vision what was in my head to a fully polished prototype that told the story I wanted to tell to investors. He's creative, super responsive, and gets the job done.

    Portrait of Josh Danielson Josh DanielsonEIR and Director of New Ventures, AI Vertical, LG NOVAOntolo, AI-driven software management platform

  • Working with Dan and his team has been an exceptional journey. Across multiple projects, some of significant scale, they consistently demonstrated precision in UX design and a disciplined, thoughtful approach to their craft. Dan and his team maintain a laser focus on the end user, ensuring experiences are not only seamless and intuitive, but genuinely delightful. Their attention to detail, clarity of thinking, and commitment to quality set them apart.

    Portrait of Daniel Bruneau, Ph.D. Daniel Bruneau, Ph.D.CXO, Experience FoundryPivio, health planning and management responsive web app

  • A key role was played in shaping Infinite Access, turning an early business proposal into a realized product suite through thoughtful design and functional prototypes. With assistive technology at its core, accessibility was embedded from concept to implementation, treated as an integral part of the creative process rather than an afterthought. Communication is clear, ideas flow consistently, and collaboration works smoothly across distributed teams, reflecting genuine innovation and making the experience a pleasure to build within.

    Portrait of Mark Francisco Mark FranciscoCTO, Infinite Access PBCInfinite Access app

01/05

  1. 01

    Portrait of Dan Foia

    Founder and CEO

    Dan Foia

    Good ideas shouldn't wait for the perfect moment. When you're ready, we build them properly, honestly and without the fluff.

    Dan is the founder of Interaktory, a product design and development studio. With over 20 years of experience building digital products, he has worked with world-class teams across startups and Fortune Global 500 companies, spanning product strategy, design, engineering, and delivery. Today, he helps people with an idea, from first-time founders to seasoned teams, turn it into a real product.

    Twenty years of experience, ten of them in London, with global teams, from first pitch decks to national-scale platforms, across banking, healthcare, public services, automotive, retail data and enterprise AI.

  2. 02

    Portrait of Ovidiu D

    Principal software engineer and DevOps lead

    Ovidiu D

    Software engineer with 13 years of experience across backend, UI, and DevOps. Specialises in Java, event-driven architectures, and scalable platforms, with strong UI development experience in Angular and React. Brings hands-on expertise in CI/CD, containerised deployments, and Linux-based environments to deliver robust, production-ready products.

    Java, event-driven architecture, CI/CD, Angular and React.

  3. 03

    Portrait of Lois B

    Junior UI and UX designer

    Lois B

    UX/UI designer with a design degree and 3 years of experience, including 2 years specialising in UX/UI design. She focuses on creating digital products from early concepts and user flows to polished, production-ready interfaces.

    User flows, UI design and prototypes.

  4. 04

    Portrait of Roshan P

    Full-stack developer

    Roshan P

    Full-stack developer with expertise in the MERN stack, TypeScript, PostgreSQL, and MongoDB, specialising in building dynamic and scalable web applications. Linux enthusiast with a strong passion for continuous learning, he applies his React and Node.js skills to create efficient, user-focused solutions.

    TypeScript, React and Node.js, PostgreSQL.

Open for new projects

Bring the idea.We bring the build.

Tell us about the idea, however rough it is. Within two working days you'll get an honest first read and a suggested first step.

design@interaktory.com Or book a 30 minute call

Where are you?