Product Discovery & Strategy
Research, discovery, user interviews, market validation, workshop facilitation, MVP definition, and clear product roadmapping.
Your startup idea, built.
From selling the vision to building the product, we make your story clear, your brand credible, and contribute to your inevitable success.
Our team members have delivered projects for
Services
Branding & Marketing
Brand identity, design systems, pitch decks, and responsive websites.
Designed in Figma and built in Webflow to elevate your brand from day one.
Product Design (UX & UI)
UX flows, wireframes, UI design, prototyping, and usability testing. From POCs and MVPs to full-scale digital products.
Web & Mobile App Design & Build
End-to-end design and development for web and mobile apps. From POCs and MVPs to fully engineered products, no-code or custom.
User Experience Audits
Heuristic evaluations, conversion analysis, usability testing, and expert recommendations. Delivered with clear, prioritized improvement plans.
Accessibility Audits
WCAG-compliant audits, accessible components, contrast checks, and interaction reviews. Improving usability for all users across your product.
Build a vision your partners will trust.
We’ll help you find the story behind your idea, and back it with data, design, and direction that make others believe in it.
Shape your idea so others support it
We help you turn rough ideas into a story people believe in. Through quick workshops and focused design, we create the essentials - pitch deck, website, brand, and templates, so you can speak confidently, attract partners, and look ready from day one.
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Test fast. Learn faster.
We turn your idea into a prototype shaped around your business and your diverse users. Then we test it with a broad mix of people to uncover what works, what doesn’t, and where to go next. Real feedback and data help you validate early, pivot smart, and build confidence in your direction.
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Build with clarity. Deliver with confidence.
We design and build products that put your business and users at the centre, with collaboration that’s structured, proactive, and always aligned. We continuously listen, measure, and learn from users to refine every release, keeping your product evolving, your experience seamless, and your vision moving forward.
Learn morePast experience of our team
Explore our selection of projects our team has contributed to
HSBC
ui
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design
test
I was a Lead UX design consultant for HSBC UK, for more than three years. I led the UX & UI efforts and a UX team of four designers in the London office, working closely with other UX teams from Hong Kong, Mexico, India, France, Canada and other (many) locations.
We used Design Thinking and Lean UX methodologies to deliver cutting edge user-centred experiences in a truly Agile environment.
View details
NHS
Test
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Project overview The NHS COVID-19 app is the official contact tracing app for England and Wales, built to help reduce the spread of coronavirus by notifying users of potential exposure and providing personalized guidance.I led the UX team across multiple countries and time zones, designing the end-to-end user experience under extreme pressure, uncertainty, and impossible […]
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Move faster, spend smarter.
Faster to first conversation
5x
Start pitching a clear, structured vision instead of rough thoughts. No more months lost preparing or second-guessing your story.
Stronger first impression
+70%
A polished brand, deck, and site help investors, partners, and talent take you seriously from the start.
Higher investor interest
3x
Clear story, credible vision, and data-backed proof increase your odds of securing funding.
Cheaper early testing
-60%
Prototype and test your idea before investing in full development, learn what works without wasting resources.
Faster to market
2x
Get your product into users’ hands faster with a streamlined, no-fluff approach to design and build.
Better odds of success
+80%
Clarity, trust, and iterative design all compound, helping you launch stronger and grow smarter.
“We believe in smart work, shared success, and true collaboration. No fluff, no ego, just results done the right way.”
Dan Foia - Founder and CEOOO
Tailored packages to fit your goals
Every founder’s journey follows the same rhythm, from idea to traction to growth. Choose where you are, and we’ll meet you there.
Funds ready
Clarify your idea and create the branded story, materials, and credibility you need to start real conversations.
Package includes:
- Business and user discovery
- Brand identity (logo, colours, typography)
- Pitch deck
- Marketing / presentation website
- Business cards, email signature, templates
- Presentation video
Presentation video
Turn your concept into a working prototype built around your business and diverse users to validate direction early.
Package includes:
- Everything in "Funds ready"
- Low-fidelity wireframes and high-fidelity designs
- High-fidelity prototype (clickable or coded)
- Inclusive co-design and testing
- Usability & market validation
- Product strategy refinement
MVP launch
Build and launch the first version of your product — fast, focused, and tested with real users.
Package includes:
- Everything in Proof of concept
- MVP design and build (no-/low-code or hybrid)
- User-centred testing
- Analytics setup
- Early marketing support
- Accessibility
- Agile development
Full scale product
Evolve your product with continuous improvement, scalable tech, and user feedback that fuels long-term growth.
Package includes:
- Everything in MVP launch
- Ongoing user and business discovery
- Continuous improvement cycles
- Advanced analytics and testing
- Full-scale development and optimisation
- Design system and brand guidelines
- Feature expansion and growth support
About us
We’re a lean team of strategists, designers, and builders who thrive on turning ideas into real products.
Dan Foia
Founder and CEO
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Liana V
Product Designer
They nailed the UX — clean, intuitive, and mobile-friendly. Our sign-ups doubled after launch.
Ivan Turbinca
Lead developer
They nailed the UX — clean, intuitive, and mobile-friendly. Our sign-ups doubled after launch.
Feedback from our partners
Easy to work with
"“Professional, fast, and easy to work with. My website finally reflects the quality of my work.”"
Sofia M.
Founder, Bloom Studio
Sign ups doubled
"“They nailed the UX — clean, intuitive, and mobile-friendly. Our sign-ups doubled after launch.”"
Alex D.
Marketing Lead, Fitology
Feels like us
"“I gave them a vague idea and they turned it into a site that feels like us.”"
Radu P.
Coach, NextGen Careers
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How to start?
1
Quick call, to hear about your needs
2
We’ll map the plan, based on your needs and goals
3
Get to work, you’ll see progress fast