Your startup idea, built.

From selling the vision to building the product, we make your story clear, your brand credible, and contribute to your inevitable success.

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Our team members have delivered projects for

Services

Product Discovery & Strategy

Research, discovery, user interviews, market validation, workshop facilitation, MVP definition, and clear product roadmapping.

Branding & Marketing

Brand identity, design systems, pitch decks, and responsive websites. Designed in Figma and built in Webflow to elevate your brand from day one.

Product Design (UX & UI)

UX flows, wireframes, UI design, prototyping, and usability testing. From POCs and MVPs to full-scale digital products.

Web & Mobile App Design & Build

End-to-end design and development for web and mobile apps. From POCs and MVPs to fully engineered products, no-code or custom.

User Experience Audits

Heuristic evaluations, conversion analysis, usability testing, and expert recommendations. Delivered with clear, prioritized improvement plans.

Accessibility Audits

WCAG-compliant audits, accessible components, contrast checks, and interaction reviews. Improving usability for all users across your product.

Build a vision your partners will trust.

We’ll help you find the story behind your idea, and back it with data, design, and direction that make others believe in it.

Shape your idea so others support it

We help you turn rough ideas into a story people believe in. Through quick workshops and focused design, we create the essentials - pitch deck, website, brand, and templates, so you can speak confidently, attract partners, and look ready from day one.

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Test fast. Learn faster.

We turn your idea into a prototype shaped around your business and your diverse users. Then we test it with a broad mix of people to uncover what works, what doesn’t, and where to go next. Real feedback and data help you validate early, pivot smart, and build confidence in your direction.

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Build with clarity. Deliver with confidence.

We design and build products that put your business and users at the centre, with collaboration that’s structured, proactive, and always aligned. We continuously listen, measure, and learn from users to refine every release, keeping your product evolving, your experience seamless, and your vision moving forward.

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Past experience of our team

Explore our selection of projects our team has contributed to

Lunation

MVP

SAAS

A transformation web app case study focused on structuring complex change initiatives. This project explores how UX & UI design can turn strategy, alignment, and execution into a clear, accessible digital product.

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Pivio

Health

Accessibility

Digital health UX & UI design case study focused on long-term behaviour change and evidence-based health programs. Experience designing a scalable health platform that supports coaching, progress tracking, and sustained engagement.

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LG Ontolo

POC

Innovation

AI-powered web app UX & UI design case study focused on enterprise innovation and software decision-making. Experience designing an AI-driven platform that helps organisations maximise software value and reduce time-to-value.

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NHS Covid-19 app

Medical

UX & UI design for a national-scale medical app, focused on privacy, accessibility, and trust. Experience gained designing a healthcare application used by millions during a public health emergency.

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Move faster, spend smarter.

Faster to first conversation

Start pitching a clear, structured vision instead of rough thoughts. No more months lost preparing or second-guessing your story.

Stronger first impression

+70%

A polished brand, deck, and site help investors, partners, and talent take you seriously from the start.

Higher investor interest

Clear story, credible vision, and data-backed proof increase your odds of securing funding.

Cheaper early testing

-60%

Prototype and test your idea before investing in full development, learn what works without wasting resources.

Faster to market

Get your product into users’ hands faster with a streamlined, no-fluff approach to design and build.

Better odds of success

+80%

Clarity, trust, and iterative design all compound, helping you launch stronger and grow smarter.

"We don’t believe in fluff. We believe in smart ideas, creative execution, and close collaboration with the teams we work with."

Dan Foia - Founder and CEO

Tailored packages to fit your goals

Every founder’s journey follows the same rhythm, from idea to traction to growth. Choose where you are, and we’ll meet you there.

Funds ready

Clarify your idea and create the branded story, materials, and credibility you need to start real conversations.

Package includes:

Business and user discovery
Brand identity (logo, colours, typography)
Pitch deck
Marketing / presentation website
Business cards, email signature, templates
Marketing materials

Proof of concept

Turn your concept into a working prototype built around your business and diverse users to validate direction early.

Package includes:

Everything in "Funds ready"
Low-fidelity wireframes and high-fidelity designs
High-fidelity prototype (clickable or coded)
Inclusive co-design and testing
Usability & market validation
Product strategy refinement

MVP launch

Build and launch the first version of your product — fast, focused, and tested with real users.

Package includes:

Everything in Proof of concept
MVP design and build (no-/low-code or hybrid)
User-centred testing
Analytics setup
Early marketing support
Accessibility
Agile development

Full scale product

Evolve your product with continuous improvement, scalable tech, and user feedback that fuels long-term growth.

Package includes:

Everything in MVP launch
Ongoing user and business discovery
Continuous improvement cycles
Advanced analytics and testing
Full-scale development and optimisation
Design system and brand guidelines
Feature expansion and growth support

About us

We’re a lean team of strategists, designers, and builders who thrive on turning ideas into real products.

Dan Foia

Founder and CEO

Dan is the founder of Interaktory, a product design and development studio. With over 20 years of experience building digital products, he has worked with world-class teams across startups and Fortune 500 companies, spanning product strategy, design, engineering, and delivery. Today, he helps founders and leadership teams turn ideas into fund-ready, scalable products.

Ovidiu D

Principal Software Engineer & DevOps Lead

Software Engineer with 13 years of experience across backend, UI, and DevOps. Specialises in Java, event-driven architectures, and scalable platforms, with strong UI development experience in Angular and React. Brings hands-on expertise in CI/CD, containerised deployments, and Linux-based environments to deliver robust, production-ready products.

Lois B

Junior UI & UX designer

UX/UI designer with a design degree and 3 years of experience, including 2 years specialising in UX/UI design. She focuses on creating digital products from early concepts and user flows to polished, production-ready interfaces.

Roshan P

Full-stack developer

Full-stack developer with expertise in the MERN stack, TypeScript, PostgreSQL, and MongoDB, specialising in building dynamic and scalable web applications. Linux enthusiast with a strong passion for continuous learning, he applies his React and Node.js skills to create efficient, user-focused solutions.

We’re hiring!
Join a small, ambitious team building thoughtful digital products.

Join the team

Feedback from our partners

Easy to work with

““Professional, fast, and easy to work with. My website finally reflects the quality of my work.””

Sofia M.

Founder, Bloom Studio

Sign ups doubled

““They nailed the UX — clean, intuitive, and mobile-friendly. Our sign-ups doubled after launch.””

Alex D.

Marketing Lead, Fitology

Feels like us

““I gave them a vague idea and they turned it into a site that feels like us.””

Radu P.

Coach, NextGen Careers

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How to start?

Quick call, to hear about your needs

We’ll map the plan, based on your needs and goals

Get to work, you’ll see progress fast