Project overview
The project focused on translating complex health and lifestyle concepts into a clear, supportive digital experience that helps users understand where they are, what actions to take next, and how progress is measured.
Impact
Improved engagement
Clearer onboarding and task flows helped users stay engaged throughout their programs.
Simpler journeys
Users could move through assessments, learning content, and coaching with less friction.
Reduced cognitive load
Complex health concepts were broken down into clear, actionable steps.
Higher user confidence
Progress indicators helped users better understand their health data.
Clear feedback loops
Users received meaningful feedback that encouraged continued participation.
Modular experience
Reusable patterns supported multiple programs and future growth.
Improved clarity
Clear language and hierarchy reduced confusion and hesitation.
Scalable foundation
The experience was designed to support new programs and user types.
Mission
The goal was to create a health experience that feels calm, trustworthy, and easy to follow. By simplifying interactions and reducing jargon, the design helps users focus on meaningful actions rather than navigating complexity.
Key challenges
Translating clinical concepts into intuitive digital experiences.
Designing for behaviour change over weeks and months.
Supporting both self-guided and coach-led journeys.
Presenting health metrics without overwhelming users.
Building confidence in sensitive health contexts.
Objectives
- Create a clear and intuitive onboarding experience
- Reduce friction in daily tasks and program progression
- Support sustained engagement over time
- Ensure scalability across health programs
- Improve clarity and user confidence
Design process
The team followed an iterative, research-driven approach. User journeys were mapped to identify friction points, followed by rapid prototyping and validation before moving into high-fidelity design.
Research & insights
User interviews and stakeholder input uncovered where users struggled with understanding and motivation.
Ideation & wireframes
Low-fidelity flows explored structure and hierarchy, aligned quickly with the product team.
Hi-fi designs & prototyping
High-fidelity designs focused on clarity, tone, and usability, validated through testing.
Testing
Usability testing helped refine interactions and improve flow comprehension.
Accessibility
Accessibility considerations focused on clarity, readability, and reducing cognitive strain across key flows.
Design system
A modular design system ensured consistency across onboarding, assessments, progress tracking, and coaching interactions.
Critical insights
Designing for health and behaviour change requires clarity, empathy, and restraint. Breaking complexity into manageable steps and providing meaningful feedback helps users stay engaged over time.